GLBT Community Can Now Get A Piece Of The Rock

Prudential Financial’s Group Insurance business announced it will launch a marketing program designed to sell Prudential’s Long-Term Care Insurance product to lesbian, gay, bisexual and transgender individuals. The Human Rights Campaign is the first LGBT organization that has agreed to participate in the program. “Prudential has a solid record of sponsorship support to LGBT community organizations, including HRC. But we’re also committed to ensuring that the LGBT community’s unique long-term care needs and the various options available to them are understood,” said Eric Holtzman, vice president of Long-Term Care Insurance for Prudential.