Gay Neighbor Billboard Campaign Gets Underway
September 16, 2009 by Gay Agenda News Team
The Cream City Foundation comes out with their Gay Neighbor Campaign.
One of eight billboard designs is placed in more than 20 locations throughout southeastern Wisconsin, including the suburbs and on all the major highways, highlighting the LGBT community. Denise Cawley, media coordinator for the campaign, says they want to show what real gay folks look like.
“The reason behind this campaign is so that all people in Wisconsin can get to know what the gay and transgender communty looks like, by meeting their real neighbors.”
The group had kicked off their first outdoor advertising campaign a year ago, and Cawley says it was well-received, driving a lot of traffic to their website and generating some national press coverage. They re-tested the original billboard messages to see whether this new effort needed tweaking.
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