Casinos are Marketing to Gays and Lesbians
November 4, 2008 by James Hipps · Leave a Comment
From ReviewJournal.com:
No matter what California voters decide today on Proposition 8 — a state constitutional amendment banning same-sex marriages — Harrah’s Entertainment plans to continue marketing to gay and lesbian travelers.
And why not? As a group, gay and lesbian travelers spend $64.5 billion annually in the United States, data from the U.S. Department of Commerce and a study by Community Marketing Inc., a gay market research group, show.
“(Harrah’s) realizes there’s a demographic here that if you simply acknowledge they exist, that you have a little respect for them, they will be loyal,” said Jeff Garofalo, a Las Vegas representative for the Human Rights Campaign, a national lobbying group. “If you know you’re not going to face discrimination when you walk through the door, that goes a long way.”
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