Research Shows Marking to GLBT Community Pays

According to American Demographics Magazine, the aggregate spending power of the gay and lesbian community nationally is $515 billion per annum. Meanwhile, Forrester Research says that the average annual household income of gay households in America is $61,300, compared with $56,900 for heterosexual households. This becomes especially important when considering members of the community’s ability to afford rent payments.

But marketing to the gay populace requires an understanding of how to speak respectfully to them, according to Justin Nelson, president and co-founder of the National Gay and Lesbian Chamber of Commerce. For instance, he says you should use buzzwords like “partner” instead of “husband” or “wife,” and that your property is “all-family friendly.”

Read more at heraldtribune.com.