Research Shows Marking to GLBT Community Pays

According to American Demographics Magazine, the aggregate spending power of the gay and lesbian community nationally is $515 billion per annum. Meanwhile, Forrester Research says that the average annual household income of gay households in America is $61,300, compared with $56,900 for heterosexual households. This becomes especially important when considering members of the community’s ability to afford rent payments.

But marketing to the gay populace requires an understanding of how to speak respectfully to them, according to Justin Nelson, president and co-founder of the National Gay and Lesbian Chamber of Commerce. For instance, he says you should use buzzwords like “partner” instead of “husband” or “wife,” and that your property is “all-family friendly.”

Read more at heraldtribune.com.

Money In The Bank - Gay Weddings Welcome

“Massachusetts does indeed lure couples from other states, as well as other countries, for their nuptials. I have been fortunate to officiate over the ceremonies of couples from across the nation and as far away as the United Kingdom, Germany, and Holland whose wish was to get married in Massachusetts.

No, they were not same-sex couples, because I have had to inform them that their marriage would not be recognized by their state or country upon their return home. I felt as if I had discriminated against their rights when I had to inform them of this.”

Read the rest of the story at the bostonglobe.com.

Money Matters: Different Strokes For Different Folks

A recent national survey conducted by Harris Interactive®, concluded 54% of gay, lesbian, bisexual and transgender adults report they are very or somewhat comfortable in the environment created by their current financial services provider, while 67% or heterosexuals agree they are very or somewhat comfortable. Read more