(RED) Digital Music: Fighting AIDS in Africa
December 1, 2008 by James Hipps · Leave a Comment
A new digital music service called (RED) Wire, co-founded by Bono, promises to deliver exclusive tracks from U2, Coldplay, Death Cab for Cutie, Dixie Chicks, Jay-Z, John Legend and Sheryl Crow for only $ 5 per month! Launching today, December 1, the 20th anniversary of World AIDS Day, the service donates a portion of its profits to fight AIDS in Africa.
(RED) Wire is an extension of the (RED) organization, which Bobby Shriver and U2 front man Bono co-founded to combat AIDS in Africa. Subscribers to the service will also receive tracks from underground artists along with jokes and poems recited by actors.
According to the brain behind the project and Hear Music founder Don MacKinnon;
“The goal was something that wasn’t just a one-off CD, but an ongoing service that would generate an ongoing flow of money.”
Subscribers will also receive updates on how their donations are being used. Half the fee will go to the Global Fund, through which (RED) provides AIDS medicines for women and children.
Visit the site at REDWIRE.com!


